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Because for us the human being counts
Personality analyses in the recruitment process can be a great added value - and not just for the company side. Because when aspects such as transparency, comprehensibility and science take center stage, they enable personal development and the consideration of personality from a new perspective. We offer our applicants who are applying for a permanent position a voluntary personality analysis. Both the applicants and the HR managers receive the results before the interview.
For the analysis, we cooperate with LINC, a spin-off of the University of Lüneburg. LINC's tool is based on the standard psychological model BIG FIVE. According to current research, this model is the best-researched personality model in psychology.
We spoke to Hannah from the recruiting team about personality analysis at OTTO.
Hannah, why is the personality of applicants so important to us?
"In addition to professional characteristics, personality plays a major role for us, as we are a very people-centric company. We want to find out right at the beginning who is sitting across from us and whether this person could fit into the team and company and would be happy with us."
What do personality assessments tell us about ourselves?
"In general, personality analyses vary greatly in terms of quality. That's why I can only speak for the tool we use, the LINC Personality Profiler. Thanks to the variety of facets it identifies, it is very good at depicting the individuality of personalities - the LPP is thus able to provide a differentiated view of character with thousands of different possible combinations. And since our personalities are comparable in their individuality to fingerprints, we believe that this is also necessary for such a tool. The character traits recorded in the LPP can then be used to draw conclusions about behavioral preferences.
Incidentally, personality is generally a very stable construct. It stabilizes in our early twenties and usually changes very little afterwards."
Are you then looking for a certain kind of personality that is perhaps even always the same?
"No, by no means. Diversity is the key word here. Diversity doesn't just mean differences in demographic characteristics, but also differences in personality traits. In this way, the individual team members can complement each other optimally and serve various aspects of the work through their different behavioral preferences. In general, the LPP is merely our basis for discussion. There is no right or wrong and we do not make our decision for or against applicants based on the results of the tool. We are much more interested in how the person reflects on themselves and how their personality traits manifest themselves in everyday life and influence their behavior."
Does the personality analysis also have advantages for the applicants?
"Yes, definitely. And that's exactly what we get from the applicants. We received a lot of feedback, especially during our pilot phase. We often received the feedback that the analysis helps us to initiate our own reflection in greater depth."
And if someone doesn't want to do the personality analysis?
"That's not a problem, of course. The personality analysis is voluntary, so if someone decides against it, there are no disadvantages for the applicant."
Why did OTTO choose the LINC Personality Profiler?
"When selecting the tool, we paid particular attention to three aspects: We had high scientific standards; the tool should also be understandable for non-experts and transparency for both sides was particularly important to us. Our current tool provides all of this. The applicants themselves receive the results report, which is easy to understand and full of content."
LINC Personality Profiler (LPP)
The LINC Personality Profiler is an online personality analysis tool based on the most well-founded model in personality psychology - the BIG FIVE. The tool aims to paint a holistic picture of personality and captures character traits, motives and competencies. The results offer users the chance to take a fresh look at their own personality and develop further.
If you are curious about what an LPP results report looks like, you can find a sample report here. We have also provided some information on the scientific background here.
LPP Beispielreport
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