Insights into Sales Marketing with Fanny

"OTTO Advertising is one of the three strategic pillars of the OTTO platform and our customers are advertisers as well as media and retail agencies. We offer them full-funnel solutions based on our first-party data and insights. This enables advertisers to reach target groups on and off-site in the right place with the right message and to optimally pursue their goals. In short: we enable data-driven advertising along the entire marketing funnel of our customers."

"I really enjoy working in the Sales Unit because we work very closely with B2B customers and I can directly experience my individual effectiveness . In my role as a Sales Marketer with responsibility for managing large platform campaigns such as Black Friday from an advertising perspective, I am closely networked with other departments. This allows me to understand the overarching relationships and gives me the feeling of being part of the big picture."

"The 'Big Deals' campaign for OTTO's 75th anniversary, my first major marketing project, is particularly memorable. It taught me how important scalable and effective solutions are to convince our B2B customers and make the best use of advertising funds. At the same time, we always had to ensure a good mix for the end customers. In order to optimize this, I initiated a small core 'Promotions' team within OTTO Advertising. My most important learning from this: teamwork makes the dream work - the right people with the right expertise are the key to successfully mastering even the biggest projects."

"A wide variety of role profiles work together in our team, for example sales marketers, pre-sales managers, insights managers and data analysts. This heterogeneity is particularly valuable for our strategic area, as it allows us to look at initiatives from different perspectives. Our collaboration is characterized by fun and cohesion: we celebrate milestones together, live a 'safe space' in which no one has to pretend and can rely on each other at all times."